Resolute Initiative – The RESOLUTE GLOBAL™ initiative is a multifaceted digital campaign aimed at supporting the resilient population of Ukraine while engaging the global community.

The RESOLUTE Global Initiative™

A multi-faceted digital campaign aimed at supporting the resilient population of Ukraine while engaging the global community to contribute to ongoing humanitarian needs.

Highly Visible Tactics

Consumers can engage with the campaign through innovative packaging, retail environments, and digital platforms. Campaigns can be designed around RESOLUTE branded beverages and/or spirits.

Digital Activation

Interactive elements such as QR codes, AR/VR activations, and NFTs will engage consumers through a variety of touchpoints, such as on-pack/on-bottle, Omni-Bags, and In-Lid at fountain.

Engagement

The integration of advanced technologies such as AR, VR, and NFTs, combined with the emotional and cultural resonance of tribute walls and medallions, creates a deeply engaging campaign. Extensions will evolve to gamification, and Artificial Intelligence (AI) integration.

Purpose

To promote peace and prosperity. Drive exposure, awareness and engagement with communities of Europe in support of Ukraine. Offer easy and sticky ways for consumers to show their support, and for brands to promote positive brand affiliation with the themes of hope and while supporting mechanisms in marketing and promotional efforts that deliver support and resources back to the communities of deployment and Ukraine.

A win, win, win opportunity to use the reach and scale of global brands, to deliver messaging, resources, education and develop promotional funding to help communities in Ukraine, now and into the future.

Fun

The integration of advanced technologies such as AR, VR, and NFTs, combined with the emotional and cultural resonance of tribute walls and medallions, creates a deeply engaging campaign.

Simple

The program is integrated into a wide range of brand packaging. As consumers purchase participating promotional products they automatically trigger promotional activity and can engage in simple promotional activities and opportunities to show support for Ukraine. Consumers can select from various options to engage in various layers of support. The brands facilitate the reach and promote the promotion, including providing mechanisms that will support a percentage of product sales to directly help fund support for Ukraine. Consumers can also support directly through free opt-in programs and upgraded memberships, subscriptions, donations, purchases, etc. It will all be seemless to consumers.