Overview

The RESOLUTE GLOBAL™ initiative is a multifaceted digital campaign aimed at supporting the resilient population of Ukraine while engaging the global community to contribute to ongoing humanitarian needs. The campaign honors the bravery and resilience of the Ukrainian people as they defend their country against Russian aggression, and it aims to raise awareness and support for Ukraine’s recovery and rebuilding efforts.

Campaign Objectives

Raise Awareness: Increase global awareness about the situation in Ukraine and the resilience of its people.
Engage Global Support: Activate consumers worldwide to support Ukraine through interactive promotional campaigns.
Support Humanitarian Efforts: Provide mechanisms for financial and material support to aid Ukraine’s recovery.
Celebrate Ukrainian Culture and Heroes: Promote Ukrainian culture and celebrate the defenders and supporters through various digital and physical tributes.

The RESOLUTE GLOBAL™ initiative is designed to harness the power of global solidarity, leveraging innovative packaging and digital experiences in partnership with global brands to provide substantial support for Ukraine. The integration of advanced technologies such as AR, VR, and NFTs, combined with the emotional and cultural resonance of tribute walls and medallions, creates a deeply engaging campaign. This initiative not only aids in immediate humanitarian needs but also fosters long-term recovery and rebuilding efforts by keeping Ukraine in the global consciousness and encouraging continuous support.