ACTIVATION
On-Pack and On-Can Promotions
- Innovative packaging featuring RESOLUTE branding and QR codes.
- Consumers scan QR codes for exclusive digital content, NFTs, and interactive experiences.
- Packaging includes messages of support for Ukraine.
In-Lid Fountain Promotion
- Relaunch of the In-Lid promotion featuring RESOLUTE-themed booklets and collectible stamps.
- Each lid contains a booklet with information about Ukraine, interactive activities, and collectible stamps.
- Drive engagement through unique in-lid experiences.
Omni-Bag Promotion
- Distribution of branded Omni-Bags at participating retail locations.
- Each bag includes a QR code linking to digital experiences and donation platforms.
- Designed to increase visibility and engagement with the RESOLUTE campaign.
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