Spirits

“RESOLUTE” – Global Initiative to Support Ukraine

Resolute Exports has a unique and “spirited” plan to help the people of Ukraine survive, thrive, and rebuild, utilizing an already existing Ukrainian export, but making it better. Statistics from 2020 show that of global vodka exporters, Russia ranked 3^rd with $149 million and Ukraine ranked 13^th with $40.8 million. Resolute Export’s mission is to flip this statistic and replace Russian spirits with Ukrainian spirits for worldwide export by creating a unique experience that goes beyond the bottle.

Our concept is to create a marketing campaign turning spirit bottles into NFTs. Each bottle is transformed into an activation touchpoint and grants purchasers exclusive access to digital content. A wide range of content is available and includes video vignettes of everyday heroism displayed by both Ukrainian soldiers and civilians. These stories will be narrated by well-respected actors such as Morgan Freeman, Mila Kunis, Tom Hanks, Ron Howard, Former President Bill Clinton, etc. With the bottle-as-NFT, it will be distinguished from any other spirit brand currently being marketed. Our aim is to drive economic development within Ukraine, to build cooperation with US suppliers, and to facilitate distribution of the Uranian products in the US.

Bottle-as-NFT

FRONT

Distinct Logo – Exploration of Ukrainian Flag and Spirit
Dual flag presented by host country
Unique Bottle Code – Sequenced for each bottle in a series
NFT Code activation under the cap of the bottle

BACK

Clear view through the bottle
Digital Activation Code – 2 or 3 codes for full activation and engagement
Series Volume Number Identifier
QR Code hot link
AR Activation – bottle
Value Statement – “BECAUSE NO HERO STANDS ALONE”

Inspirational Stories

Bottles of Resolute Vodka will be the cornerstone of a unique marketing campaign called The Heroes Series. The consumer engagement will extend beyond the bottle using a combination of a QR code under the cap and a series of unique numbers found on the label. Combined, the bottle purchaser will be able to access a portal featuring the story of one of Ukraine’s everyday heroes narrated by a well-respected celebrity. Beyond the access to the story, the consumer will have a NFT (Non-Fungible Token) that will evolve and expand over time.

In addition, an extended digital ecosystem will allow our consumers to become active users with access to unique digital applications and experiences presented exclusively from this program.

THE HEROES’ SERIES
Access to narrated digital stories of the HEROES of Ukraine—including VIP special offers, exclusive promotions, interactive experiences, NFT issuance, Subscription Aide Program, fund-raising program with a percentage of all profits going to the HEROS of Ukraine (US, Thriving Together Non-Profit Fund).

In the future, this concept can evolve to other “Series” concepts including:

THE KEY SERIES
Access to celebrity digital content. All forms, VIP special offers, exclusive experiences, gamification.

THE NOTE SERIES
Access to music-oriented themes including excusive music content, music festivals, VIP access, etc.

THE SIGNATURE SERIES
Access to the chance to win memorabilia, view an interview or talk by a celebrity with the first 100 fans to view have access to an exclusive NFT product, potentially meet a celebrity in a one-on-one Zoom meeting.